Growth Marketing Manager (7-12 Years)

Role Overview

InApp is looking for a Growth Marketing Manager to own and scale our marketing-qualified pipeline. This role is accountable for turning strategy into measurable revenue impact by designing, executing, and optimizing multi-channel demand programs.
You will work closely with Marketing Operations, Offer Marketing, and Sales to ensure that every campaign is targeted, measurable, and aligned to business priorities.
This is a hands-on, outcomes-driven role for someone who is as comfortable with pipeline math as they are with experimentation and storytelling.

Key Responsibilities

Pipeline & Demand Ownership

• Own MQL (Marketing Qualified Leads) and pipeline contribution targets
• Translate business and revenue goals into growth programs
• Continuously optimize conversion rates across the funnel

Campaign Strategy & Execution

• Design and run multi-channel demand programs including:
  
  • Paid search and paid social
  • Account-based marketing (1:many and 1:few)
  • Webinars, virtual events, and gated content
• Define campaign goals, target audiences, offers, and success metrics
• Run experiments to improve reach, engagement, and efficiency

Account & Persona-Based Growth

• Partner with sales to identify ICPs and priority accounts
• Build coordinated plays for buying groups and decision-makers
• Leverage intent signals and account engagement data to focus spend

Cross-Functional Collaboration

• Work with Offer Marketing to align messaging and positioning
• Partner with Content to define asset requirements and narratives
• Collaborate with Marketing Operations on:
  
  • Lead scoring and routing
  • Attribution and reporting
  • Funnel optimization

Performance Measurement & Optimization

• Monitor and report on:
  
  • MQL → SQL conversion
  • Pipeline creation and influence
  • CAC, CPL, and ROI by channel
• Use insights to scale what works and stop what doesn’t

Qualifications & Experience

Required

• 7–12 years of IT Services/ B2B growth or demand marketing experience
• Proven track record of driving pipeline, not just leads
• Experience marketing IT services, SaaS, or enterprise technology
• Strong understanding of:
  
  • Funnel metrics and attribution
  • Paid media and ABM strategies
  • Lead lifecycle and conversion optimization
• Hands-on experience with marketing automation and CRM platforms (HubSpot preferred)

Nice to Have

• Experience with ABM or intent platforms (e.g., 6sense, Demandbase, Apollo)
• Experience partnering closely with sales teams in complex buying cycles
• Comfort working in a scaling or high-growth environment