Mobile apps have become integral to digital marketing strategies, making a significant impact on revenue growth. With over 2.87 million apps available today (source), they continue to play a central role in economies worldwide. In the United States alone, apps drive approximately 60% of digital media consumption, while 90% of the top global brands have recognized their importance and offer one or more apps.
This widespread adoption of apps has resulted in substantial economic benefits, as they provide extended exposure and encourage consumer spending. Despite a slight slowdown in growth, apps remain a powerful tool for businesses to enhance revenue generation and establish a strong digital presence.