Content Marketing Executive (5-7 Years)

The Opportunity: We are seeking a creative and driven Content Marketing Executive to join our growing marketing team. This role is perfect for a talented writer and content strategist who is passionate about creating compelling narratives and assisting with broader digital marketing efforts. You will be instrumental in developing high-quality, engaging content that informs, educates, and attracts our target audience, while working closely with our Digital Marketing Lead to amplify our online presence and achieve our marketing objectives.

Key Responsibilities:

● Content Creation & Development:

• Research, write, edit, and publish a variety of content formats, including blog posts, website copy, case studies, whitepapers, eBooks, social media posts, email newsletters, video scripts, and presentation decks.
• Ensure all content aligns with our brand voice, messaging guidelines, and strategic marketing goals.
• Translate complex technical concepts (especially related to IT services) into clear, engaging, and digestible content for various audiences.

● Content Strategy & Planning Support:

• Collaborate with the Digital Marketing Lead to research industry trends, keywords, and audience insights to identify new content opportunities.
• Assist in developing and maintaining a comprehensive content calendar, ensuring a consistent flow of fresh and relevant content.
• Contribute to the ideation and development of content themes and campaigns.

● SEO & Web Optimization:

• Implement SEO best practices in all content, including keyword research, meta descriptions, and on-page optimization, to improve organic search rankings.
• Work to optimize existing website content for performance and user experience.

● Content Distribution & Promotion Assistance:

• Support the distribution of content across various digital channels, including social media, email campaigns, and partner networks.
• Assist in managing content uploads and updates on our website and other platforms (e.g., CMS like WordPress).

● Performance Tracking:

• Monitor basic content performance metrics (e.g., website traffic, engagement rates, social shares) and provide insights to the Digital Marketing Lead.

● Collaboration & Communication:

• Work cross-functionally with sales, product, and subject matter experts to gather information and ensure content accuracy.
• Provide direct support to the Digital Marketing Lead on various digital marketing initiatives as needed, including campaign execution, reporting, and competitor analysis.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 5 years of proven experience in content creation, content writing, or content marketing.
• Exceptional writing, editing, and proofreading skills with a strong command of grammar and style.
• Demonstrable ability to research and understand technical topics, and then simplify them for a broader audience.
• Solid understanding of SEO principles and how to apply them to content.
• Familiarity with content management systems (CMS) like WordPress.
• Experience creating content for IT services, software, technology, or SaaS companies.
• A strong portfolio of published work (writing samples, articles, blog posts, case studies) is required.
• Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
• Proactive, detail-oriented, and a strong team player.

Bonus Points If You Have:

• Basic understanding of digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot).
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for creating basic visuals for content.
• Familiarity with video content creation or editing.
• Any certifications in content marketing or digital marketing.