Website usability testing is all about testing how user-friendly a website is from the end-user point of view. Several factors will be taken into account for checking this – elements such as website workflow, navigation, layout, speed, and content of the website. There are many tools available today that enable projects teams to perform usability testing. Listed here are some of the paid, free, and freemium tools that are hugely popular among project teams.
Paid Tools for Usability Testing
Website: Loop 11
This is a tool with which the user can watch videos of real people using a website and find out how user-friendly the site is. The developers have to write a list of tasks to perform and then choose the end-user by analyzing all the demographic factors. They can then watch the videos of how these end users are interacting with the website. This tool has a variety of other features such as mobile user testing and video screencaps.
This is a recording tool that captures and analyzes the interaction of a real user with the website as they complete the given task. The psychological analytics of this tool helps to understand the impact made by the website on the end-user. The web analytics feature helps to get an idea of what the users are looking for on the site. The result will be displayed as heatmaps and reports.
A user-friendly tool that analyzes the website by taking a digital snapshot of the website and generating reports on click-based user experience. The Heatmap will display the website area where the highest number of clicks each visitor has made. The Scrollmap will display the scroll depth of the webpage. The Confetti will provide insights regarding search terms, visitor sources, and other elements, and the Overlay will break down the number of clicks per page element.
Website: Crazy Egg
Free Tools for Usability Testing
This is a tool used to test the browser compatibility of a website. The user has to enter the website URL and choose the browser types. The tool will provide screenshots of the website performance across the chosen browsers. This can be adopted as an easy way to find and correct the HTML or CSS faults of the website.
A tool used to optimize the website design by counting the first impression. This tool can be used to test the UI of a website’s homepage, landing page, logos, etc. It will take only 5 secs to run the test and the users are asked questions about what they remember about the website. The Fivesecondtest is run by UsabilityHub.
This is an open-source tool that provides a visual heatmap of clicks made on a website displaying hot and cold zones. A small no of function calls is required to log a click. Along with the clicks, screen sizes and browsers are also logged in to test. This tool is launched through the Github community.
A free tool that is used to get feedback on the website design. The user can upload a screenshot of a website to this tool. Then enter the common tasks for which the end-user will be accessing the site. A test link can then be shared with end-users or testers. They are required to provide the areas where they expect to find answers to the tasks asked. The result will be shown as a heat map that helps the users to analyze where the end-user clicked on each assigned task.
Freemium Tools for Usability Testing
A tool that provides real-time surveys by website visitors to gather qualitative information as to what they are looking for in the site and the roadblocks, if any, from achieving the result. Some of its interesting features are the exit survey, skip logic, and the option to integrate with sales and marketing tools like Salesforce and Marketo.
A tool that displays the end-user behavior while using the website and takes necessary actions on the pain points found. It tracks clicks, mouse movements, and scrolls made by end-users and records them. The result will be summarized in a heat map. It is fast, secure, and mobile-friendly.
A user-friendly A/B testing platform that allows the users to test everything from design patterns to the algorithms of a website. It features cross-browser testing, mobile website testing, etc.
This tool has different features combined altogether like click heatmaps, exit surveys, mobile feedback, targeted feedback forms, and feedback widgets that gather data via emails. Using this tool will improve the user experience, save time & resources, and increase conversions.