Digital transformation helps companies future-proof their technology landscape by implementing a modern digital backbone.
But it requires more than just technology. It also serves as a business transformation — a way to rethink how an organization uses technology to fundamentally improve business performance. It should affect all areas of an organization, changing the way it operates and the way it offers value to its customers.
What digital transformation means for business?
Digital transformation integrates specific technologies that improve operations. It helps companies boost their technology initiative, which can result in the ability to increase revenue, cut costs, improve security, and streamline business processes.
Business areas where digital transformation can significantly improve business functions include…
- Decreased operating costs: Digital transformation decreases operating costs by reducing the time needed for workflows, eliminating manual tasks, and incorporating new functionalities.
- Increased revenue: Digital innovation can improve the sales process, increasing market research and finding new customers for businesses of all sizes.
- Mining customer data: Customer data can provide a wealth of business information, revealing new possibilities and insight once that data is centralized and analyzed.
- Streamlined workflows: Digital innovation can improve collaboration, remove or reduce bottlenecks in processes, and speed up workflows.
- Improved customer satisfaction: Service operations can be streamlined and improved, strengthening the relationship with customers.
How do you digitally transform a business?
While digital transformation will look different based on a company’s needs, some of the major components remain the same. Key steps include…
- Develop a digital business strategy: Outline a transformation strategy that shows what the business wants to achieve using technology.
- Define customer needs: Review the needs of customers and identify how to align products and services to meet those requirements.
- Outline process improvements: Identify bottlenecks, tasks, and workflows that play a significant role in business operations, and find ways for improvement.
- Identify tools and technology: Evaluate digital tools and disruptive technologies that offer opportunities to improve processes and workflows.
- Make data-driven decisions: Use data and analytics to provide actionable insights that help in evidence-based decision-making.
Examples of Digital Transformation in the Business World
InApp has helped our clients drive a digital change agenda and future-proof their technology landscape by implementing a modern digital backbone. Learn how these InApp customers have used digital transformation to streamline business processes.
Investments in Modern Technology
Digital transformation works for more than just private businesses. The Trivandrum and Calicut Airports were one of the first to use computers for handling cargo. As part of the modernization process, the Government of India decided to refresh and replace conventional messaging systems in all airports. The new design had to communicate with other government systems.
InApp replaced the system with a modern web-based and communications-enabled system, thereby making it possible to work with users like forwarding agents, statutory government agencies, and global airports. We developed a cargo management system to interact with related government systems and integrated functions like import/export cargo and warehousing operations.
Data-Driven Decision Making
An InApp client in the pharmaceutical industry used several automated systems for most of its business and administrative areas of operation, not all of which communicated with each other. With data existing in multiple locations, the client had trouble getting a clear view of their business and was struggling with reporting and budgeting. The challenge was to connect all these disparate systems and deliver improved business intelligence.
InApp created an end-to-end, scalable integrated system that captured and stored data from different sources, empowering users to deliver and act on meaningful analytics throughout the enterprise. The result was improved trend analysis, forecasting, and business performance management.
As a large manufacturer, our customer provided aerospace parts for global enterprises like Boeing, Bombardier, Rolls Royce, GE, and more. Separate applications were used for different businesses such as production, supply chain management, and accounting. The client hired InApp as a long-term partner to migrate their legacy application to a more efficient web-based model.
InApp’s dedicated offshore team developed an upgraded web-based version of the company’s Enterprise Resource Planning (ERP) application. The result was an all-in-one secure and effective ERP tool that was capable of handling the overall tasks and functionalities. For example, the new functionality significantly improved inventory management and order tracking mechanism, achieving more than 95% accuracy. An improved revenue tracking and billing system also eradicated errors that existed in the older version of the application.
For more than 20 years, InApp’s digital transformation experts have helped companies invest in the best technologies to boost their digital strategy, increase revenue, cut costs, improve security, and streamline business processes. Contact us to learn more about how we can help your organization.